The Never Off. With its unique ring shape, Sony's new LinkBuds let you keep every world on. Listen to music, chat with a friend, scroll TikTok and hear your city without ever having to hit pause. Digital or real, each world is yours to explore. Listen on and stay Never Off. Teaser

Client: Sony Global, Agency: Sid Lee,, Year 2022

Credits

ECD: Kristian Manchester, Design Director: Alexis Coutu-Marion, Sr. Art Director: Alice McCarthy, VFX: Carbon, Production: Colossale & Radioaktive Film