ADIDAS / ALL IN
adidas goes all in, launching its biggest campaign in its sixty-plus years of existence, resulting in an intense and passionate ride showcasing the best of sport, street and style around the world.
Shot over 5 months across 4 continents, and edited from hours of footage, this campaign became, at the time, Youtube’s single most viewed channel. Within a week, the spot’s single, Civilization by Justice, became #1 on iTunes. .
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SKILLS: Art Director, Creative Director
CLIENT: Adidas
ADIDAS / ALL IN
ADIDAS / UNITE ALL ORIGHINALS
ADIDAS / UNITE ALL ORIGINALS
In 2013, adidas showed the amazing things that happen when cultures, passions, and ideas collide when we: Unite All Originals. The campaign called upon the pioneering spirits of the world, to join together and define new forms of originality. It began when A-trak united with SO-ME to create an exclusive track and music video that drove fans to an experience called: The Collider. Then, we reunited hip-hop artists Run-D.M.C with A-trak for another exclusive collision.
The collaboration was teased online to drive to the interactive music video where Run DMC and A-trak wrecked creative havoc on New York City. With Google Chromes Web Speech API, users could alter the video with animations and special effects by shouting whatever they saw on screen into their computer mic.
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SKILLS: Art Director, Creative Director
CLIENT: adidas
ADIDAS / HOUSE PARTY
As my first real global 360 campaign, the 2009 House Party was conceived to help adidas Originals celebrate their 60th anniversary and establish adidas Originals as a lifestyle brand. It was imagined with a great group of people in a totally chaotic environment during a time of experimentation and collective mind sharing. It was an epic shoot, the results were huge and the rest is history. It might be one of the rare occasions where an advert inspired a feature film (Project X).
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SKILLS: Art Director, Creative Director
CLIENT: adidas
ADIDAS / HOUSE PARTY
ADIDAS / STAR WARS
ADIDAS / STAR WARS
The adidas neighborhood is the follow up to the massive success to house Party. It’s where street meets sports and Daft Punk meets Star wars. The brief was challenging. We needed to create one story with 6 different sub-stories. The production process felt more like a live event than a production. We created a street party in east London, shot for 7 days and had 30 different assets show up with no given schedule. Let’s just say the storyboards were trashed after a few days into the process. We managed to produce loads of work from this shoot; a women’s look book, a Death Star application, a shoe collection containing a hidden QR code that unleashead an augmented reality game, and, of course, an epic star wars Cantina film that went viral during the World Cup.
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SKILLS: Art Director, Creative Director
CLIENT: cirque du soleil
ADIDAS / TAKE THE STAGE
ADIDAS / TAKE THE STAGE
The adidas neighborhood is the follow up to the massive success to house Party. It’s where street meets sports and Daft Punk meets Star wars. The brief was challenging. We needed to create one story with 6 different sub-stories. The production process felt more like a live event than a production. We created a street party in east London, shot for 7 days and had 30 different assets show up with no given schedule. Let’s just say the storyboards were trashed after a few days into the process. We managed to produce loads of work from this shoot; a women’s look book, a Death Star application, a shoe collection containing a hidden QR code that unleashead an augmented reality game, and, of course, an epic star wars Cantina film that went viral during the World Cup.
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SKILLS: Art Director, Creative Director
CLIENT: cirque du soleil