HAVANA CLUB / CUBAN MODE

HAVANA CLUB / CUBAN MODE

This campaign spins the tradition and spirit of la cubanía into an unexpected surreal journey told through one Cuban home. Shot in Cuba and with an all Cuban cast, the film puts a modern twist on sharing Havana’s recipe to life by making the most of what we’ve got. The passing of the bottle from room to room across different traditions, generations and timelines provides the viewer with a captivating slice of all that makes up the essence of Cuba.

CREDITS

Agencies: YARD & Sid Lee

YARD

Business Director: Fabien Buferne, Account Executive: Maeva Coussy, Strategy Director: Ambroise Soulé, executive Creative Director: Yoan Prat, Creative Director: Güllit Baku, Art Director: Antoine Vella

SID LEE

Executive Creative Director: Kristian Manchester, Associate Creative Director: Annika Ramchandani, Production: Marie-Christine Toupin, Emmanuelle Berube, Morgan Kendall

Production

Production Company: Partizan Ltd, Director: Aisultan Seitov, Costume Designer: Jill Gattegno, Stills Photographer: Jack Bridgland, Post- Production: MADNOMAD, Service Company: Island Films

Music: Song composition and production: Cult Nation Studios & Oclair