To activate its sponsorship of UEFA Euro 2024, Lidl launched the Lidl Kids Team campaign, a pan-European promotion which will see children from across Europe take on the celebrated role of player escort at all UEFA Euro 2024 matches

As official partner of the UEFA EURO 2024, Lidl gifted over 1,100 kids an inclusive, all-expenses-paid trip to the official UEFA EURO 2024 tournament and be part of the "Lidl Kids Team". These kids will be player escort, taking the pitch hand-in-hand with the players at one of the 51 football matches. 🤝
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SKILLS: Art Director, Creative Director
CLIENT: Lidl