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The experience of a Cirque du Soleil show goes beyond the expected and transcends languages, countries, and cultures. With the ‘‘Discover the extraordinary’’ Campaign, Cirque du Soleil is renewing its commitment to take audiences beyond expectations, to the outer limits of imagination, color, and feel the deepest emotions. This global initiative and Manifesto Video is a collective effort involving multiple talents & divisions at Cirque du Soleil and SID LEE Agency. As part of the Marketing & Communication Division, The Cirque du Soleil Brand & Creative Studio has been overseeing, creating and producing global marketing campaigns, brand experiences and Identities for more than 45 IP’s / brands of Cirque du Soleil Entertainment Group.